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Most SEM agencies fail to deliver results because they are generalists that only focus on a few parts of the search engine results page. As Search Engine Specialists, we use a range of search engine marketing techniques (SEO, SEM, Local SEO, Google Maps Ads, etc) to attack every single opportunity to make sure your local service generates quality leads.
OUR CORE PILLARS
The fastest way to get new business in the door is through a well-optimized Google Ads campaign for PPC ads. Within 14 days your form will be filled with new qualified leads.
Securing the top ranking in Google “Maps Pack” organically for profitable PPC keywords. Local search plays a crucial role in achieving this, as it helps businesses appear prominently in local search results.
Target key organic Google results by creating content using profitable keywords from PPC to improve your visibility on search engine results pages. On-page SEO is crucial in targeting key organic Google results, as it helps optimise individual web pages to rank higher and earn more relevant traffic.
Yes, you read that right. We retarget lost traffic from search engines by leveraging creatives that have direct offers to hire your company via platforms like Meta (Instagram/Facebook). Remarketing plays a crucial role in this process, allowing us to re-engage users who have previously visited your site but did not convert.
User experience plays a crucial role in optimising websites for conversion rates. Supercharge your conversion rates with a well-designed website in Webflow. Landing pages play a crucial role in optimising PPC ads for lead generation.
Most digital marketing agencies are not tailored to service local businesses in Singapore. They offer a wide range of digital marketing solutions, like email and social media marketing, and aren’t specialised. While others focus on “website traffic” and “keyword rankings”, we are solely focused on generating new leads for our clients from Day 1.
“Mustard is an extremely insightful search marketing team that we regularly recommend to other companies.”
SEM / PPC
First we setup a handful of paid search campaigns. The goal of these campaigns is to identify the keywords that are driving the highest quality leads, for the lowest cost.
We’re able to map those leads back to individual keywords, so we know exactly which levers to pull to scale.
LOCAL SEO
We help you dominate the map pack, track competitor listings, grow your reviews organically and build the citations you need.
The focus of Local SEO is to rank for local searches, so our process focuses on optimising GBP profiles, and prevent unauthorised updates!
SEO STRATEGY & CONTENT
We stack more organic keyword rankings by building new content for your website. Money pages, location pages, and resource guides that target high value keywords and bring in new leads.
Our writers are all SEO trained and have written for brands like Hubspot, Standard Chartered and Expedia.
META ADS
Once your traffic starts picking up, the final piece is setting up remarketing ads across the web to recapture your website’s lost traffic. These ads show up in search engines and on social media, driving more leads and clients for your SME.
We’re able to map those leads back to individual keywords, so we know exactly which levers to pull to scale.
ANALYTICS & REPORTING
Effective campaign management is crucial in our process to ensure that every aspect of your SEM campaign is optimised for maximum lead generation.
Everything is meticulously tracked in a dashboard. Our team setups call tracking, form tracking and website engagement tracking so we can clearly show you your leads, traffic and rankings.
We use this data to continuously optimise your campaigns and improve month over month.
WEBSITE REFRESH
Yes, we do all the technical SEO fixes you need. We even look into your site architecture and design URLs that are user-friendly and optimised for search engines.
We use heatmaps and session recordings to gather actual data on how to improve and optimise your landing pages so that you can improve your conversion rates!
We take expertise seriously and never stop investing in development to ensure you get the kind of results only the best in their craft are capable of. We guarantee well-structured campaigns that search engines love.
We have a tested and proven playbook on how to get you results. It’s execution from Day 1.
You’re busy, so we handle everything for you. As a full-service agency, we keep you integrated and briefed, but we happily handle all the heavy lifting.
We document and track everything. Our consultants hold monthly status calls to review progress and review results.
You have a reliable service (not startup) and are now looking to scale your qualified leads.
You are willing to invest at least S$3,000 per month in growing your qualified leads.
You have a functioning website and a dedicated POC who can work with us.
You want a Done-For-You service. Not a resource that you need to manage.
