Client Testimonial
About The Client
DTAP Clinic is a medical clinic in Singapore that provides comprehensive and confidential healthcare services. Specialising in men's health, sexual health, and general medical care, DTAP Clinic offers patient-centric treatments with a discreet and professional approach. With experienced doctors and modern facilities, they ensure personalised care in a comfortable and supportive environment.
Problem
DTAP faced rising lead generation costs and a noticeable decline in conversion rates. To address these challenges, they sought a new agency that could optimise their paid ad campaigns and drive more leads efficiently.
Our Solution
After reviewing the previous agency’s campaigns and conducting in-depth keyword and competitor research, we developed a strategic approach to maximise results:
- Prioritising high-performing campaigns while eliminating those with poor performance.
- Adjusting bidding strategy to help Google identify and reach the right audience more efficiently.
- Launching branded campaigns to protect DTAP’s market share from competitors.
- A/B testing and optimising landing pages to improve conversion rates and enhance campaign effectiveness.
Results
In just five months of launching and optimising the campaigns, we achieved the following results:
- 20% reduction in cost per lead, making lead generation more efficient.
- 126% increase in conversion rate, significantly improving campaign performance.
BEFORE
AFTER
