Client Testimonial
About Sen by Prodigal
sen by Prodigal’s objective is to drive sales through ads. They offer various classes for coffee courses and pottery classes.
Campaign Brief
They have been running ads for quite some time on Meta. We audit the performance of the ads and find that it is quite troublesome to improve the ad engagement, reflected by the CTR metric.
The brand is already well known for its artsy digital presence. Sometimes it is quite a dilemma and looking at the previous ads that were running, it leaves a question ‘What is it that they offer?
Our Solutions
We developed a messaging strategy through the ads to answer the question :
- Running video ads that can explain better storytelling
- Provide more context on what the audience will experience in Sen’s classes
- Prioritise the human element aspect inside the videos to make the ads more alive, so the audience knows what to expect if they purchase the classes.
Result
After new ads were published, this is what we achieved:
- Increase on CTR by 189%
