Meta Ads Agency in Singapore (Upvoted 2025)

Get Qualified Leads With Facebook & Instagram Ads

Get more qualified leads and signed clients, fast, with Facebook + Instagram ad campaigns designed to attract and convert net new leads.
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We've worked with leading brands in Singapore:

“Mustard delivered results faster than we expected. They knew exactly what budget and strategy we needed to build momentum, and the improvement in lead quality was immediate.”
Jillian Goh
Marketing Lead, Rocket Academy

Facebook & Instagram Are The Best Social Advertising Platforms For Your Service

Meta ads on Instagram and Facebook allow us to target audiences based on their interests, behaviours and demographics. We build campaigns around clear outcomes such as leads or conversions, and Meta’s algorithm then learns and optimises delivery to reach the people most likely to take action.

While many brands are flocking to TikTok, the audiences with real spending power still spend most of their time on Meta. If you want people who can actually spend, Meta remains the most reliable and scalable channel for paid demand.

Here’s why Meta should be your priority:

The biggest reach, the overall most used platform
Targeting based on interest / online activity
Generate leads AND top of mind awareness
Lower costs, more scalability
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If You Work With Us, You Will Grow

Most agencies still manage Meta ads with guesswork and broad, unfocused targeting that burns through your budget. We take a data-driven approach that combines precise audience segmentation, on-brand creative and systematic testing to deliver qualified leads at a lower cost.

+10.5X

Y-o-Y Sales For Tigers Family

-67%

Cost Per Lead For Zenith

+189%

Leads for Prodigal Roaster

“Mustard took us from zero online presence to literally thousands of leads. They didn’t just run campaigns — they built the entire process. Game-changing.”
Jason Yang
‍‍Founder, Mobile Life

META ADS MANAGEMENT PROCESS

Here's How We'll Get You Results

We make Meta ads simple with a clear 7-step process that consistently generates high-quality leads. Our approach covers strategy, targeting, ad creation, optimisation and scaling, turning clicks into customers for your business.

Meta Audit & Setup

Before running any Meta campaigns, we start with a thorough audit and setup stage. This allows us to validate your account settings, tracking, pixel configuration and creative assets so your ad spend is protected and your campaigns start on solid ground.

Account Audit & Readiness Check

We review your Meta account to identify structural issues that could impact performance, such as outdated settings, missing pixels, weak audience setups or inefficient campaign structures. By cleaning up the foundation first, your campaigns run more efficiently and scale with fewer issues.

Analytics & Technical Setup

Whether you’re familiar with Meta’s tracking tools or completely new to them, we set everything up for you. This includes Meta Pixel configuration, conversion events, CRM and form integrations, call tracking and real-time lead notifications so every enquiry is captured accurately and attributed correctly.

Campaign Strategy

Strong performance starts with a clear strategy and messaging that speaks directly to what your customers care about. We plan your campaigns, budgets and creative angles so your ads are aligned with your goals and built to convert from day one.

Campaign & Budget Planning

We map out your campaign structure, budget allocation and audience approach before launching anything. This ensures your campaigns are set up with the right objectives, testing plan and scaling pathway so your budget is used efficiently and your results are predictable.

Offer Creation

We craft compelling, high-intent offers tailored to your services. These could include free consultations, first-visit perks, discounted trials, bundled services or outcome-driven hooks designed to cut through noise and drive higher enquiry volume.

Creative Briefs

This is where MUSTARD really stands out. Your ads are only as strong as the creative behind them. We develop on-brand, high-performing creative assets that stop the scroll, deliver your message clearly and convert attention into enquiries.

Creative Ideation

Creative assets are one of the biggest drivers of performance in social advertising, especially for service-based businesses. Our strategy team develops concepts based on how your customers think, feel and make decisions, so every ad speaks directly to their needs. We do this by:

  • Understanding the emotional and practical triggers behind service decisions
  • Crafting messages that address real customer concerns and objections
  • Developing trust-building content that positions your brand as the reliable choice
  • Creating angles that clearly differentiate you from nearby competitors
Copywriting & Video Scripting

You will need to create some videos, but we make the entire process straightforward. We write the scripts, outline where and how to film in provide simple step-by-step instructions. You receive all ads and video scripts for approval on a monthly basis. All of our ads:

  • Speak directly to the needs and concerns of your ideal customers
  • Highlight your brand’s unique value, expertise and service quality
  • Include clear calls to action that drive enquiries or bookings
  • Build trust and confidence using familiar, relatable language
  • Follow Meta’s best practices for attention, engagement and conversion

Conversion Assets

Strong campaigns need strong conversion foundations. We create ad assets and landing pages that are engineered to convert, ensuring every click has a clear path to enquiry.

Ad Creation

Once you’ve filmed the content based on our scripts, send us the raw files and we’ll take care of everything else. We edit your footage into professional, high-converting Meta ads and produce additional variations that strengthen your brand and improve performance. These variations can:

  • Reflect your brand’s professional image
  • Feature customer testimonials and success stories
  • Showcase your outlet, team and service experience
  • Include educational or value-driven content relevant to your service
  • Highlight your brand’s achievements, credibility and trust signals
Landing Page Builds

We design and develop landing pages that are built specifically to convert for service-based businesses in Singapore. Every page is crafted to guide users towards action and give them confidence in choosing your brand. Our landing pages:

  • Match your brand identity and look professional
  • Use clear, compelling calls to action
  • Include trust indicators and customer reviews
  • Load quickly on mobile and provide a smooth user experience
  • Contain service-specific content structured for high conversion and Meta performance

Campaign Execution & Optimisation

Set it and forget it doesn’t work in Meta. With strategy and assets in place, we launch and manage your campaigns — ensuring your budget is allocated properly and your ads stay competitive.

Bid & Budget Management

We manage your Meta bidding strategies, daily budgets and spend allocation to maximise reach and results without overspending. This includes continuous performance monitoring, competitive analysis and real-time adjustments to keep your campaigns efficient.

Note: The initial learning phase for this is often 2-3 weeks. During this phase, Meta tests different creatives, audiences and placements. Higher cost per lead (CPL) is normal as data is being collected. We often do daily monitoring to identify early signs of winning ads.

Ongoing Optimisation

Meta ads perform best with constant refinement, not a set-and-forget approach. We handle audience targeting, segmentation, optimisation cycles and compliance checks to ensure your campaigns stay aligned with Meta’s best practices and shifting user behaviour.

A/B & Multivariate Testing

We run structured A/B and multivariate tests across creatives, headlines, formats, CTAs and audience segments. These tests reveal the strongest combinations, helping us reduce costs, improve engagement and increase conversion performance on Meta.

Reporting & Communication

We provide full transparency into your performance so you always understand your ROI.

More Than a Monthly Report

We don’t send you a templated report and call it a day. Each month, we get on a full live online presentation and walk you through everything that happened, what we learned, and what we are doing next.

Dedicated WhatsApp Group

We stay in touch with you through a dedicated WhatsApp channel so you can reach us quickly whenever you need support. You get fast replies, clear updates, and real-time communication without waiting for scheduled calls.

Low Account to Client Success Ratio

You work directly with a dedicated Client Success specialist who knows your business inside out. We give you one consistent point of contact who manages the project & team, keeps everything aligned, and makes sure you always know what is happening next.

WHO WE WORK BEST WITH

What makes a great agency-client relationship?

After partnering with many local brands, we've found that the most successful agency-client relationships boil down to four key elements. In our experience, when these elements are present the relationship feels less like hiring an agency and more like adding specialised talent to your team. And that’s exactly the partnership we aim to build with every client that we work with.

Radical Transparency

You own your all data. We show you the real numbers — what’s working, what’s not, and why. You’ll never have to guess where your budget went or rely on jargon-filled reports.

Dedicated POC

To deliver strong results, we need one dedicated point of contact who can respond, approve, and collaborate with us consistently. When communication flows, performance follows.

Clear, Meaningful KPIs

We agree on measurable goals that matter to your bottom line before launching anything. Both sides know exactly what success looks like and how we’re tracking towards it.

Budget Clarity

Every market has a minimum cost to compete, and we’ll tell you exactly what that looks like. With clear budget expectations, your campaigns have enough runway to deliver results.

💁🏻‍♀️ Sure, you have choices

Here's why our wins.

Industry Expertise

Team Composition

Content Output

Communication

Secret Sauce?

Service Business Experts

Ads Strategist, Content Strategist, Designer. Web Dev

High Quality Ad Content & Design

Fast Replies, Dedicated WhatsApp Group

5 years of data on Service Brands

In-House Team

No outside insights

Cross department priorities

Spread too thin

Internal delays

No market benchmarks

Freelancers

Generic skills

Single focus

Limited Capacity

You manage them

Guesswork-based

Other Agencies

Just another client

Ads Strategist, Designer

Lacks Focus on Content & Design Quality

High Client To Account Manager Ratio

One-size-fits-all & work for your competitors

The Leading Choice For Service Based Businesses

We have deep industry knowledge, proven formats, and strategist designed specifically for services in Singapore.

We're probably the most copied website in the tuition industry in Singapore. We helped Zenith dominate almost every possible keyword in the industry from Secondary 1 up to JC 2 for highly profitable terms that actually make money.
> 3,500 Monthly Clicks for Non Brand Keywords
> 1,000 Monthly Conversions
Read Case Studies
Generated additional $80K in monthly revenue over 24 months for coding bootcamp startup by outranking incumbents like General Assembly and Le Wagon for extremely profitable keywords like "coding bootcamp".
+$80K monthly revenue
~ 45 MQLs monthly
Read Case Studies

Is Bad Design Losing You Leads?

Most Meta campaigns fail not because the targeting is wrong, but because the creative looks untrustworthy or off-brand. Poor design creates doubt within seconds, and users scroll past even if they’re actively looking for your service. Strong, on-brand creative instantly builds confidence and makes your ads stand out in a crowded feed. When your visuals look professional, people are far more likely to click, enquire and convert.

Ready For More Leads?

Most agencies fail to deliver results because they don't know how to navigate the competitive landscape of service-based businesses. We do. We've helped hundreds of SMEs & startups in competitive markets win market share and get more clients.

Here’s what you should expect to happen:

Schedule A Meta Discovery Call

A 30 minute online deep dive in your company's past Meta Ads efforts, your Meta competitors and Meta goals.

Receive A Meta Media Plan

A roadmap showing you everything you need to do to start getting more leads from social media, including investment amount and timeline to results.

Hire Your Last Meta Ads Agency

If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30-60 days.

START GROWING

Work With Us

An Entire Meta Ads Team — From

$2,000 / Month

Highly Targeted Meta Campaigns
On-Brand Landing Page Designs
High performing Creative Briefs
No Minimum Contracts
ROI Tracking and Reporting
“I've worked with Mustard for nearly 4 years now. Without exaggeration: we've gotten nearly 40X in ROI from their Instagram ads. They’re an extremely insightful team whom we regularly recommend to my friends. Thank you guys!”
Ken Tan
Founder, Open Fields

A MESSAGE FROM OUR CO-FOUNDER

Stop wasting time on templates & shortcuts.

90% of marketing is busy work. Around 10% of the work drives all the impact.

Most Meta ad agencies are not fit to work with service-based businesses. Their strategies are out touch and they don’t understand the inner workings of your business.

I’ve worked with service-businesses for almost a decade, and I know what moves the needle and what you care about.

Not fancy creatives, not 'TikTok trends', not colourful charts and not even website visits. You want net new customers and sign ups. Our entire Meta ads process is built with that goal in mind, which is why we’re so damn effective at what we do.

From the way we operate to the way we structure our Meta ad contracts, we’re not here to bill you for busy work, we’re here to help you land net new clients.

Justin Quek

Director, MUSTARD

Related Meta Ads FAQ

Meta advertising often feels complex and overwhelming, but it doesn’t need to be. Below, we’ve answered the key questions brands ask when they’re looking to generate more enquiries, improve lead quality and turn Meta into a reliable, long-term growth channel.

What makes MUSTARD different from other ads agencies in Singapore?

Specialised in Service-based Businesses
At MUSTARD, we work exclusively with service-based businesses. While many Meta agencies in Singapore spread their resources across multiple industries and marketing channels, we focus on one thing: driving leads and revenue for service brands.

Our experience, historic data and proven frameworks are built specifically around how Singaporeans choose services, compare options and make enquiries.

With a track record of generating millions in tracked revenue, every decision we make is backed by data-driven optimisation and real performance insights.

Strong Focus on Content & Design Quality
Every MUSTARD Meta Ads team includes a senior ads strategist, a content strategist, a designer and, when needed, a web developer. This is very different from typical agencies where one media buyer may juggle 10–20 accounts with minimal support.

Our in-house creative team specialises in service-based advertising, which means we understand exactly which content formats, visuals and angles drive enquiries. We prioritise strong creative and on-brand design because they directly influence trust, click-through rates and lead quality.

Only One Company Per Industry Niche
Unlike many agencies in Singapore, we only work with one company per industry niche per location.

This avoids conflicts of interest, and ensures our clients don't compete against each other and receive our full attention in their market.

Do I have to sign a long-term contract?

No. Our ads management is month-to-month. You’ll never be locked in, and you’ll always know exactly what you’re paying for.

Do I need a landing page for Meta Ads?

Yes. Sending traffic to your homepage usually wastes clicks.

We design custom landing pages that are focused on one goal: converting visitors into leads for your business.

How fast will I see results from Meta Ads?

Most businesses seeing qualified leads within the first week of launching campaigns.

However, the optimisation period typically takes 30-60 days to achieve peak performance as we gather data, test different audiences, and refine messaging. During this period, we're constantly adjusting and improving your campaign performance.

Do you work with multiple businesses in the same market?

To avoid conflicts of interest, we only work with one company per industry per location. This ensures our clients don't compete against each other and receive our full attention in their market.

How much work is required from us?

We handle the entire process for you, from strategy and scripting to ad creation, management, and ongoing optimisations.

All we need from your team is to film simple videos based on scripts we provide. These can be easily recorded using a phone or webcam—no special equipment or editing skills required. Once you send us the raw footage, we take care of the editing, branding, and launching of the ads.

Beyond that, there’s minimal effort needed on your end, allowing you to focus on running your business while we drive consistent leads through your campaigns.

Is Meta ads better than Google ads?

While both platforms have their place, Facebook offers unique advantages:

[1] Lower cost per lead compared to Google Ads,
[2] Ability to build brand awareness while generating leads,
[3] More creative flexibility in messaging and format,
[4] Better targeting options for specific demographics,
[5] Remarketing capabilities to nurture potential clients,
[6] Ability to showcase your firm's personality and culture.


If you're unsure, feel free to contact us for a free consultation.