A MESSAGE FROM OUR CO-FOUNDER
Meta Ads Agency in Singapore (Upvoted 2025)
Get Qualified Leads With Facebook & Instagram Ads

We've worked with leading brands in Singapore:

























“Mustard delivered results faster than we expected. They knew exactly what budget and strategy we needed to build momentum, and the improvement in lead quality was immediate.”
Marketing Lead, Rocket Academy
Facebook & Instagram Are The Best Social Advertising Platforms For Your Service
Meta ads on Instagram and Facebook allow us to target audiences based on their interests, behaviours and demographics. We build campaigns around clear outcomes such as leads or conversions, and Meta’s algorithm then learns and optimises delivery to reach the people most likely to take action.
While many brands are flocking to TikTok, the audiences with real spending power still spend most of their time on Meta. If you want people who can actually spend, Meta remains the most reliable and scalable channel for paid demand.
Here’s why Meta should be your priority:

If You Work With Us, You Will Grow
Most agencies still manage Meta ads with guesswork and broad, unfocused targeting that burns through your budget. We take a data-driven approach that combines precise audience segmentation, on-brand creative and systematic testing to deliver qualified leads at a lower cost.

“Mustard took us from zero online presence to literally thousands of leads. They didn’t just run campaigns — they built the entire process. Game-changing.”
Founder, Mobile Life
META ADS MANAGEMENT PROCESS
Here's How We'll Get You Results
We make Meta ads simple with a clear 7-step process that consistently generates high-quality leads. Our approach covers strategy, targeting, ad creation, optimisation and scaling, turning clicks into customers for your business.

Meta Audit & Setup
Before running any Meta campaigns, we start with a thorough audit and setup stage. This allows us to validate your account settings, tracking, pixel configuration and creative assets so your ad spend is protected and your campaigns start on solid ground.
We review your Meta account to identify structural issues that could impact performance, such as outdated settings, missing pixels, weak audience setups or inefficient campaign structures. By cleaning up the foundation first, your campaigns run more efficiently and scale with fewer issues.
Whether you’re familiar with Meta’s tracking tools or completely new to them, we set everything up for you. This includes Meta Pixel configuration, conversion events, CRM and form integrations, call tracking and real-time lead notifications so every enquiry is captured accurately and attributed correctly.
Campaign Strategy
Strong performance starts with a clear strategy and messaging that speaks directly to what your customers care about. We plan your campaigns, budgets and creative angles so your ads are aligned with your goals and built to convert from day one.
We map out your campaign structure, budget allocation and audience approach before launching anything. This ensures your campaigns are set up with the right objectives, testing plan and scaling pathway so your budget is used efficiently and your results are predictable.
We craft compelling, high-intent offers tailored to your services. These could include free consultations, first-visit perks, discounted trials, bundled services or outcome-driven hooks designed to cut through noise and drive higher enquiry volume.
Creative Briefs
This is where MUSTARD really stands out. Your ads are only as strong as the creative behind them. We develop on-brand, high-performing creative assets that stop the scroll, deliver your message clearly and convert attention into enquiries.
Creative assets are one of the biggest drivers of performance in social advertising, especially for service-based businesses. Our strategy team develops concepts based on how your customers think, feel and make decisions, so every ad speaks directly to their needs. We do this by:
- Understanding the emotional and practical triggers behind service decisions
- Crafting messages that address real customer concerns and objections
- Developing trust-building content that positions your brand as the reliable choice
- Creating angles that clearly differentiate you from nearby competitors
You will need to create some videos, but we make the entire process straightforward. We write the scripts, outline where and how to film in provide simple step-by-step instructions. You receive all ads and video scripts for approval on a monthly basis. All of our ads:
- Speak directly to the needs and concerns of your ideal customers
- Highlight your brand’s unique value, expertise and service quality
- Include clear calls to action that drive enquiries or bookings
- Build trust and confidence using familiar, relatable language
- Follow Meta’s best practices for attention, engagement and conversion
Conversion Assets
Strong campaigns need strong conversion foundations. We create ad assets and landing pages that are engineered to convert, ensuring every click has a clear path to enquiry.
Once you’ve filmed the content based on our scripts, send us the raw files and we’ll take care of everything else. We edit your footage into professional, high-converting Meta ads and produce additional variations that strengthen your brand and improve performance. These variations can:
- Reflect your brand’s professional image
- Feature customer testimonials and success stories
- Showcase your outlet, team and service experience
- Include educational or value-driven content relevant to your service
- Highlight your brand’s achievements, credibility and trust signals
We design and develop landing pages that are built specifically to convert for service-based businesses in Singapore. Every page is crafted to guide users towards action and give them confidence in choosing your brand. Our landing pages:
- Match your brand identity and look professional
- Use clear, compelling calls to action
- Include trust indicators and customer reviews
- Load quickly on mobile and provide a smooth user experience
- Contain service-specific content structured for high conversion and Meta performance
Campaign Execution & Optimisation
Set it and forget it doesn’t work in Meta. With strategy and assets in place, we launch and manage your campaigns — ensuring your budget is allocated properly and your ads stay competitive.
We manage your Meta bidding strategies, daily budgets and spend allocation to maximise reach and results without overspending. This includes continuous performance monitoring, competitive analysis and real-time adjustments to keep your campaigns efficient.
Note: The initial learning phase for this is often 2-3 weeks. During this phase, Meta tests different creatives, audiences and placements. Higher cost per lead (CPL) is normal as data is being collected. We often do daily monitoring to identify early signs of winning ads.
Meta ads perform best with constant refinement, not a set-and-forget approach. We handle audience targeting, segmentation, optimisation cycles and compliance checks to ensure your campaigns stay aligned with Meta’s best practices and shifting user behaviour.
We run structured A/B and multivariate tests across creatives, headlines, formats, CTAs and audience segments. These tests reveal the strongest combinations, helping us reduce costs, improve engagement and increase conversion performance on Meta.
Reporting & Communication
We provide full transparency into your performance so you always understand your ROI.
We don’t send you a templated report and call it a day. Each month, we get on a full live online presentation and walk you through everything that happened, what we learned, and what we are doing next.
We stay in touch with you through a dedicated WhatsApp channel so you can reach us quickly whenever you need support. You get fast replies, clear updates, and real-time communication without waiting for scheduled calls.
You work directly with a dedicated Client Success specialist who knows your business inside out. We give you one consistent point of contact who manages the project & team, keeps everything aligned, and makes sure you always know what is happening next.
WHO WE WORK BEST WITH
What makes a great agency-client relationship?
After partnering with many local brands, we've found that the most successful agency-client relationships boil down to four key elements. In our experience, when these elements are present the relationship feels less like hiring an agency and more like adding specialised talent to your team. And that’s exactly the partnership we aim to build with every client that we work with.
Radical Transparency
You own your all data. We show you the real numbers — what’s working, what’s not, and why. You’ll never have to guess where your budget went or rely on jargon-filled reports.
Dedicated POC
To deliver strong results, we need one dedicated point of contact who can respond, approve, and collaborate with us consistently. When communication flows, performance follows.
Clear, Meaningful KPIs
We agree on measurable goals that matter to your bottom line before launching anything. Both sides know exactly what success looks like and how we’re tracking towards it.
Budget Clarity
Every market has a minimum cost to compete, and we’ll tell you exactly what that looks like. With clear budget expectations, your campaigns have enough runway to deliver results.
💁🏻♀️ Sure, you have choices
Here's why our wins.
Industry Expertise
Team Composition
Content Output
Communication
Secret Sauce?
Service Business Experts
Ads Strategist, Content Strategist, Designer. Web Dev
High Quality Ad Content & Design
Fast Replies, Dedicated WhatsApp Group
5 years of data on Service Brands
In-House Team
No outside insights
Cross department priorities
Spread too thin
Internal delays
No market benchmarks
Freelancers
Generic skills
Single focus
Limited Capacity
You manage them
Guesswork-based
Other Agencies
Just another client
Ads Strategist, Designer
Lacks Focus on Content & Design Quality
High Client To Account Manager Ratio
One-size-fits-all & work for your competitors
The Leading Choice For Service Based Businesses
We have deep industry knowledge, proven formats, and strategist designed specifically for services in Singapore.




Is Bad Design Losing You Leads?
Most Meta campaigns fail not because the targeting is wrong, but because the creative looks untrustworthy or off-brand. Poor design creates doubt within seconds, and users scroll past even if they’re actively looking for your service. Strong, on-brand creative instantly builds confidence and makes your ads stand out in a crowded feed. When your visuals look professional, people are far more likely to click, enquire and convert.
Ready For More Leads?
Most agencies fail to deliver results because they don't know how to navigate the competitive landscape of service-based businesses. We do. We've helped hundreds of SMEs & startups in competitive markets win market share and get more clients.
Here’s what you should expect to happen:
Schedule A Meta Discovery Call
A 30 minute online deep dive in your company's past Meta Ads efforts, your Meta competitors and Meta goals.
Receive A Meta Media Plan
A roadmap showing you everything you need to do to start getting more leads from social media, including investment amount and timeline to results.
Hire Your Last Meta Ads Agency
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30-60 days.
START GROWING
Work With Us
An Entire Meta Ads Team — From
$2,000 / Month

Founder, Open Fields
Stop wasting time on templates & shortcuts.
90% of marketing is busy work. Around 10% of the work drives all the impact.
Most Meta ad agencies are not fit to work with service-based businesses. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with service-businesses for almost a decade, and I know what moves the needle and what you care about.
Not fancy creatives, not 'TikTok trends', not colourful charts and not even website visits. You want net new customers and sign ups. Our entire Meta ads process is built with that goal in mind, which is why we’re so damn effective at what we do.
From the way we operate to the way we structure our Meta ad contracts, we’re not here to bill you for busy work, we’re here to help you land net new clients.

Justin Quek
— Director, MUSTARD

Related Meta Ads FAQ
What makes MUSTARD different from other ads agencies in Singapore?
Specialised in Service-based Businesses
At MUSTARD, we work exclusively with service-based businesses. While many Meta agencies in Singapore spread their resources across multiple industries and marketing channels, we focus on one thing: driving leads and revenue for service brands.
Our experience, historic data and proven frameworks are built specifically around how Singaporeans choose services, compare options and make enquiries.
With a track record of generating millions in tracked revenue, every decision we make is backed by data-driven optimisation and real performance insights.
Strong Focus on Content & Design Quality
Every MUSTARD Meta Ads team includes a senior ads strategist, a content strategist, a designer and, when needed, a web developer. This is very different from typical agencies where one media buyer may juggle 10–20 accounts with minimal support.
Our in-house creative team specialises in service-based advertising, which means we understand exactly which content formats, visuals and angles drive enquiries. We prioritise strong creative and on-brand design because they directly influence trust, click-through rates and lead quality.
Only One Company Per Industry Niche
Unlike many agencies in Singapore, we only work with one company per industry niche per location.
This avoids conflicts of interest, and ensures our clients don't compete against each other and receive our full attention in their market.
Do I have to sign a long-term contract?
No. Our ads management is month-to-month. You’ll never be locked in, and you’ll always know exactly what you’re paying for.
Do I need a landing page for Meta Ads?
Yes. Sending traffic to your homepage usually wastes clicks.
We design custom landing pages that are focused on one goal: converting visitors into leads for your business.
How fast will I see results from Meta Ads?
Most businesses seeing qualified leads within the first week of launching campaigns.
However, the optimisation period typically takes 30-60 days to achieve peak performance as we gather data, test different audiences, and refine messaging. During this period, we're constantly adjusting and improving your campaign performance.
Do you work with multiple businesses in the same market?
To avoid conflicts of interest, we only work with one company per industry per location. This ensures our clients don't compete against each other and receive our full attention in their market.
How much work is required from us?
We handle the entire process for you, from strategy and scripting to ad creation, management, and ongoing optimisations.
All we need from your team is to film simple videos based on scripts we provide. These can be easily recorded using a phone or webcam—no special equipment or editing skills required. Once you send us the raw footage, we take care of the editing, branding, and launching of the ads.
Beyond that, there’s minimal effort needed on your end, allowing you to focus on running your business while we drive consistent leads through your campaigns.
Is Meta ads better than Google ads?
While both platforms have their place, Facebook offers unique advantages:
[1] Lower cost per lead compared to Google Ads,
[2] Ability to build brand awareness while generating leads,
[3] More creative flexibility in messaging and format,
[4] Better targeting options for specific demographics,
[5] Remarketing capabilities to nurture potential clients,
[6] Ability to showcase your firm's personality and culture.
If you're unsure, feel free to contact us for a free consultation.









.avif)
