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A MESSAGE FROM OUR CO-FOUNDER
B2C Lead Generation Services | MUSTARD
More Leads, Calls & Walk-Ins. On Repeat.
We help B2C brands with physical locations capture and hold their local markets through highly targeted lead generation campaigns.
Proven Track Record With Top Brands:
B2C LEAD GENERATION SERVICES
Get High Quality Leads, Reliably
We help your storefront generate leads through highly targeted lead generation services across multiple channels, not just one. By activating each channel gradually, we help you build a repeatable system that scales as you open new locations.
Google Ads
Unlimited, highly targeted Google Ad campaigns that go after high value and localised keyword searches.
Google Maps
Securing the top ranking in Google "Maps Pack" organically for targeted local searches.
Meta Ads
Generate targeted leads by getting to the top of social media feeds with high-converting creatives.
Local SEO
Full-funnel campaigns that secure top rankings in Google + AI search engines for local search terms.
B2C Lead Generation Is Getting Harder
You may have heard of the term "omni-channel" before. Your target audience is spread across Google, ChatGPT, and social media. Today, if you only invest in one channel, you’ll never get the net new leads you're looking for.
Chances are you’ve hired a social media freelancer or 'SEO specialist', spent thousands, and got little more than mediocre results. Today, you can't grow your local business with silo-ed lead generation efforts.
You’re here because you need help with one (or all) of the following:
Get a steady flow of high quality leads
Lower your average cost per lead (CPL)
Win nearby customers from Google Maps
Capture marketshare from competitors
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“Mustard took us from zero online presence to literally thousands of leads. They didn’t just run campaigns — they built the entire lead generation engine. Game-changing.”
Jason Yang, Founder @ Mobile Life
From 2 to 5 Outlets
From 2 to 5 Outlets
If You Work With Us, You Will Grow
Our lead generation process leverages search, local, ads, and beyond — so your brand's services is everywhere customers are looking. The result? Brand awareness, improved lead quality, and more client success stories.
Before working with Mustard, our company website boring and did not build much credibility for us.
After Mustard, everything changed. The team took effort to study our brand inside out, and our campaigns are now much better targeted, with stronger leads vs previous random clicks. It's beautiful now, and we're seeing good traction on our site.
Jamie Tan
Marketing Lead, Zenith Education Studio
Marketing Lead, Zenith Education Studio
Certified, Top Rated Lead Generation Agency
See what others have said about Mustard's lead generation services.
WHAT YOU CAN EXPECT
A Proven Way To New Customers
No surprises. No guesswork. No generic recommendations. We know exactly what you need from Day 1 to grow your storefronts and centres.
Dedicated Onboarding
A streamlined, single onboarding setup designed for service brands —no 47-page questionnaires or month-long discovery phases.
Kick Off Call
Your dedicated Client Success & strategy team presents the game plan, first ideas, and timeline. Questions answered, expectations set.
Strategy Roadmap
Our strategists leverage proprietary software & templates to craft a custom strategy, content plan, and creative concepts.
Review & Launch
See everything before it goes live. Then we flip the switch and start driving traffic & leads. Yes, SEO doesn't have to look ugly!
Ongoing Optimisations & Scaling
Weekly analysis, new SEO optimised content, DR 40+ links, creative refreshes, and budget shifts based on real conversion data—not vanity metrics.
Communication & Reporting
Regular updates via WhatsApp, monthly Strategy Calls and live performance reports focused on signup & walk-in metrics that matter.
Generated additional $80K in monthly revenue over 24 months for coding bootcamp startup by outranking incumbents like General Assembly and Le Wagon and running targeted SEM campaigns.
+$80K monthly revenue
~ 45 MQLs monthly
Largest JC tuition (20-30% of entire JC population). Since working with Mustard, we have helped Zenith capture nearly every profitable keyword from Sec 1 to JC 2 and slashed their Google and Meta CPL by 62% — all while outperforming their previous agency across every metric that matters.
> 62% Decrease in Cost Per Lead
> 1,000 Monthly SEO Conversions
In one of Singapore’s toughest SEO markets, Mustard helped My First Skool dominate high-value preschool keywords, boost local lead generation performance across key centres and generate 6,800+ leads in nine months.
86% of High Value Keywords on Page 1
+ 200% Monthly Map Calls and Clicks
Ready For More Leads?
Most agencies fail to deliver results because they don't know how to navigate the complexities of multi-channel B2C lead generation, especially within competitive markets. We've helped brands consistently win market share and get more clients reliably in Singapore.
Schedule A Discovery Call
A 30 minute deep dive in your company's past marketing efforts, your competitors and marketing goals.
Receive A Lead Generation Proposal
A roadmap showing you everything you need to do to start getting more leads from search engines & ads, including investment amount and timeline to results.
Start Getting More Traffic & Leads
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start generating high quality leads within 90 days.
What You'll Get
Highly Targeted Lead Gen Campaigns
Senior Operators Only
No Minimum Contracts
Top Rankings For Local Keywords
Top Rankings In Google's "Maps Pack"
Highly Profitable Search Ads
Monthly Reporting Calls
“I've worked with Mustard for nearly 4 years now. They’re an extremely insightful team whom we regularly recommend to my friends. Our CPL has halved, and some days, it's even more. Thank you guys!”
Ken Tan
Founder, Open Fields
Founder, Open Fields
Stop wasting time on Guess-SEO & shortcuts.
80% of marketing is busy work & distraction. Around 20% of the work drives all the impact.
I’ve worked with B2C brands for almost a decade, and I know what moves the needle and what you care about.
Not long tailed keywords, not blog traffic, not colourful charts and not even keyword rankings. You want new calls, form fills and walk-ins. Our entire lead generation process is built with that goal in mind, which is why we’re so effective at what we do.
From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land net new clients and open new locations.
Justin Quek
— CEO, Mustard
