Client Testimonial
About The Client
Zenith Education Studio is a tuition centre catering primarily to secondary school and junior college students seeking supplementary learning.
With competitors increasingly investing in digital advertising, Zenith aims to boost student enrolment inquiries through more effective ad campaigns.
Campaign Brief
Zenith Education Studio had previously run an SEM campaign but found the Cost per Lead to be too high, leading them to discontinue it. As the back-to-school season approached, they sought to relaunch SEM with a more efficient strategy.
Our Solution
To address Zenith’s challenge, we implemented a strategic, data-driven approach focused on:
- Structuring campaigns by school level, subject-specific, and general keywords.
- Allocating a dedicated campaign to capture competitor market share.
- Crafting ad copy that directly addressed students’ pain points and how Zenith resolves them.
Result
We successfully reduced their Cost per Lead by 62.2%.
