A MESSAGE FROM OUR CO-FOUNDER
LOCAL SEO Agency Singapore: Conversion Focused
Win More Customers From Google, Bing & Apple Maps
Generate inbound leads for your storefront by ranking on top of Google'’s Local Maps Pack, Apple Maps and Bing My Places. An optimised business listing, especially on Google My Business, is crucial for appearing in local search results and capturing mobile searches for location-based queries.
We've worked with leading brands:
“Mustard took us from zero online presence to literally thousands of leads from local search results. We now appear consistently on Google Maps. Game-changing.”
Jason Yang
Founder, Mobile Life
Founder, Mobile Life
Google Maps: A High-Value Lead Source That Attracts Nearby Customers
Competition for local service customers in Singapore is intense. New outlets open every month, and established brands fight to stay visible in their area.
Businesses try everything — bus advertisements, TikTok, flyers, SEO blogs, PPC — but nothing consistently brings in ready-to-book customers like the Google Maps Pack.Appearing in Google Search and Google Maps is critical for attracting local customers, as these platforms are where most users look for nearby services.
When someone searches “tuition centre near me,” “phone repair AMK,” or “pest control Singapore,” the first thing you see isn’t a stack of blog posts —it’s the Google Maps Pack.
Those top three map listings get most of the clicks, calls, and walk-ins; and we have data to prove it.
What is Local SEO?
In today’s digital-first world, local SEO has become a game-changer for businesses looking to stand out in their local market.
Local SEO services are designed to boost your online visibility, ensuring your business appears right when nearby customers are searching for your products or services. By optimizing your website and online profiles for local searches, you can climb the search engine rankings and attract more foot traffic to your storefront.
A reliable SEO agency in Singapore understands the unique challenges of the local market and crafts targeted local SEO strategies that connect you with your ideal target audience. With the surge in mobile searches and the dominance of Google Maps, it’s more important than ever to make sure your business is easy to find when potential customers are searching on the go. Effective local SEO not only helps you appear in the coveted Google Maps Pack but also drives high-intent leads directly to your door.
Whether you’re a clinic, tuition centre, beauty salon, or home services provider, investing in local SEO ensures your business stays ahead of the competition. By partnering with an experienced agency in Singapore, you gain access to proven SEO services and strategies that help you attract nearby customers, increase organic traffic, and achieve your business goals.
Why is Local SEO important?
Local SEO in 2026 is important because local searches are extremely AI-resilient. Users still rely on Google Maps for local recommendations.
For local businesses, Local SEO drives a significant portion of organic traffic and can directly influence consumer purchasing decisions, with search algorithms prioritising local relevance.
Managing business listings and local citations not only helps you appear in the Maps Pack but also enhances your search visibility.
Businesses that show up on platforms like Google Maps and other local directories have seen a noticeable boost in foot traffic and overall revenue.
Measurable KPIs for local SEO include phone calls, direction requests, and local lead conversions, not just keyword rankings.
How is Local SEO different from SEO and SEM?
Traditional Search Engine Optimisation (SEO) or PPC alone often fall short because they are slow, expensive, or attract low-intent traffic.
The old way of doing SEO: pumping out endless articles, building random backlinks, or chasing national keywords doesn’t really work anymore. Search has changed, and so have the results that drive business.
While Google Ads also appear above local GMB listings in search engine results, they are often less trusted and should only form one part of your digital marketing strategy as a local businesses.
The Maps Pack is different. By strengthening your online authority, optimising your Google My Business Profile, and targeting real search intent, your business shows up exactly in front of nearby customers.
Local SEO focuses on location-based keyword targeting, local map optimisation, and creating localised content such as service area pages and local landing pages to boost visibility in local search results.
What makes local SEO unique compared to general SEO is its focus on targeting nearby customers and appearing in location-based search results, such as the Google Local Map Pack. Users' search queries, especially 'near me' searches, directly influence which businesses appear in search engine results and maps, making it essential to optimise for these behaviours.
Done properly, Local SEO ensures your firm one of the first names potential customers see and potentially double or even triple your inbound leads (within your service area).
Our Local SEO Services Have Crushed It For Local Businesses In 2026
We get it. You probably don’t trust SEO agencies. As a service business in Singapore, you’ve likely been overpromised and under-delivered more times than you can count. Local SEO is different. It puts your business at the top of the search engine results page, where real customers are actively searching for services right now. Here are a few examples of brands getting more calls, bookings, and walk-ins because of our Local SEO agency.
• Fastest growing mobile repair brand in Singapore
• Across 5 centres in Singapore, monthly inbound calls increased from 246 to 336, clicks increased from 212 to 316, and impressions from 13,908 to 27,083.
• Across 5 centres in Singapore, monthly inbound calls increased from 246 to 336, clicks increased from 212 to 316, and impressions from 13,908 to 27,083.
+195% Increase In Search Impressions
+ 135% Calls, Directions & Clicks
• Leading preschool brand in Singapore with over 150 centres.
• Managed Google Business Profiles achieved a 150–270% uplift across all key metrics: inbound calls, views, directions and website clicks.
• Managed Google Business Profiles achieved a 150–270% uplift across all key metrics: inbound calls, views, directions and website clicks.
+150% Visits from Google & Maps
+210% Calls, Directions & Clicks
• Leading tuition brand (secondary school & junior college) in Singapore with over 10 centres islandwide.
• Across all centres, we achieved a 200% uplift across all key metrics: monthly inbound calls, profiles views, directions and website clicks.
• Across all centres, we achieved a 200% uplift across all key metrics: monthly inbound calls, profiles views, directions and website clicks.
+200% Visits from Google & Maps
+200% Calls, Directions & Clicks
“Fintech SEO is brutally competitive, yet Mustard helped us break into top positions for highly profitable terms like ‘best business account'.”
Charlie Barton
Global SEO Manager, Airwallex
Global SEO Manager, Airwallex
We Work Best With Service-Based Businesses
We have deep industry knowledge, proven formats, and strategists designed specifically for services in Singapore.
LOCAL SEARCH RESULTS
When Done Correctly, Local SEO Can Drive 100+ Leads Per Month For Your Storefront
Local SEO is one of the most effective ways a Singapore storefront can attract customers. When someone nearby searches for a service, they often skip the ads and go straight to the Google Local Map Pack, where trust is the strongest. That's exactly where your brand needs to be.
Get More Calls From Local Searches
Paid ads disappear the moment you stop spending, but Local SEO strategies compound over time and keep working for you. Once you rank in the Maps Pack, you receive free calls and high-intent traffic every day without paying for each click.
Build Trust With Your Target Market
Local customers trust the map and organic search engine results far more than ads because they feel it's real, credible, and unbiased. Showing up in Google Local Map Pack makes your business look established and reliable from the very first impression.
Present A Trusted & Professional Brand
Your Google My Business Profile is usually the first touchpoint, and most competitors don't optimise theirs properly. Strong visuals, updated details, and consistent branding instantly make your business look polished and worth choosing.
Outrank Larger Competitors With Online Visibility
Most storefronts barely optimise their profiles, leaving a huge opportunity for brands that take Local SEO seriously. With the targeted Local SEO strategies, you can outrank bigger competitors without needing a bigger budget.
LOCAL SEO STRATEGIES
Here's How We'll Get You Results
Unlike traditional SEO agencies, we don't just optimise GBP titles. A successful local SEO campaign is more than just tweaking a few settings—it’s a comprehensive, data-driven process tailored to your business goals. At Mustard, our local SEO work begins with a deep dive into your business, your competitors, and your local market. Here’s how our process delivers real results:
Google Business Profile (GBP) Strategy & Optimisation
Claiming and optimising your Google Business Profiles listing is essential. This includes ensuring your business name, address, and phone number (NAP) are consistent across the web, adding a detailed description, operating hours, and photos.
Onboarding & Strategy Roadmap
We start by understanding your business, target audience, and service areas. This allows us to craft a custom local SEO strategy that aligns with your goals and maximizes your online visibility.
Keyword Research & Local Market Analysis
Our team identifies high-value local keywords and search terms your potential customers use. We analyse local search trends and competitor strategies to ensure your business stands out in search engine results pages.
Google My Business (GMB) Optimisation
We fully optimise your Google Business Profile, ensuring your address and phone number, business details, and service categories are accurate and compelling. This step is crucial for ranking in the Google Local Map Pack and attracting local searches.
Local Business Schema Markup
Implementing structured data (schema markup) for local businesses helps search engines understand your business’s local relevance. This can include information like your business’s physical location, contact information, and business type.
Online Reviews and Ratings
Encourage customers to leave reviews on your Google My Business profile and other relevant platforms. Responding to reviews, both positive and negative, can also improve your visibility and appeal to potential customers.
Review Collection System
We help you build a consistent, automated review-collection system using templates, QR codes, and follow-up prompts that make it easy for customers to leave feedback. With a steady flow of fresh, high-quality reviews, your Google Business Profile gains trust, visibility, and stronger ranking signals.
Negative Review Management
As a verified Google Business Profile agency partner, we help you handle (& potentially remove) misleading, unfair, or competitor spam reviews through proper appeals and documentation. We also guide you on the right way to respond to legitimate negative reviews so you protect your brand and maintain credibility.
Local Content Development
Create content that speaks to local audiences, like blog posts about local events, news, or activities. This not only helps with SEO but also establishes your business as part of the community.
Local Landers
We create high-quality location pages (“local landers”) that are built to rank, using on-brand design, strong UX, and service-specific content tailored to each outlet. These pages help you dominate searches in every neighbourhood/area you serve and drive more local enquiries to the right branch.
Hyperlocal Blogs
We develop blog content targeting neighbourhood-level keywords, local intent topics, and real search behaviour in your area. This builds topical authority, supports your Maps rankings, and helps your brand appear everywhere your customers are searching.
Local Citations
Building backlinks & local citations from local media sites, directories, and events can help to strengthen your local visibility. These local backlinks tell search engines that your site is both relevant and trustworthy in your area.
Local Citations & Business Listings Details
We build and manage your presence on local business directories and other local directories, increasing your domain authority and reinforcing your local relevance in the eyes of search engines.
Local SEO Reporting
You get clear, consistent communication and transparent SEO reporting. We keep you updated on progress, results, and next steps so you always know what we’re working on and what’s coming up.
Dedicated WhatsApp Group
We stay in touch with you through a dedicated WhatsApp channel so you can reach us quickly whenever you need support. You get fast replies, clear updates, and real-time communication without waiting for scheduled calls.
Low Account to Client Success Ratio
You work directly with a dedicated Client Success specialist who knows your business inside out. We give you one consistent point of contact who manages the project & team, keeps everything aligned, and makes sure you always know what is happening next.
More Than a Monthly Report
We don’t send you a templated report and call it a day. Each month, we get on a full live online presentation and walk you through everything that happened, what we learned, and what we are doing next.
💁🏻♀️ Sure, you have choices
Here's why our wins.
Industry Expertise
Team Composition
Content Output
Communication
Secret Sauce?
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Local Service Business Experts
Dedicated Local SEO, Content, Writer Designer. Web Dev
High Quality SEO Content & Design
Fast Replies, Dedicated WhatsApp Group
5 years of updated data on Service Brands
In-House Team
No outside insights
Cross department priorities
Spread too thin
Internal delays
No market benchmarks
Freelancers
Generic skills
Single focus
Limited Capacity
You manage them
Guesswork-based
Other Agencies
Just another client
Generalist SEO & Writer
Lacks Focus on Content & Design Quality
High Client To Account Manager Ratio
One-size-fits-all & work for your competitors
WHO WE WORK BEST WITH
What makes a great Local SEO agency-client relationship?
After partnering with many local brands, we've found that the best Local SEO agency-client relationships boil down to four key elements. In our experience, when these elements are present the relationship feels less like hiring an agency and more like adding specialised talent to your team. And that’s exactly the partnership we aim to build with every client that we work with.
Radical Transparency
You own your all data. We show you the real numbers — what’s working, what’s not, and why. You’ll never have to guess where your budget went or rely on jargon-filled reports.
Dedicated POC
To deliver strong results, we need one dedicated point of contact who can respond, approve, and collaborate with us consistently. When communication flows, performance follows.
Clear, Meaningful KPIs
We agree on measurable goals that matter to your bottom line before launching anything. Both sides know exactly what success looks like and how we’re tracking towards it.
Budget Clarity
Every market has a minimum cost to compete, and we’ll tell you exactly what that looks like. With clear budget expectations, your campaigns have enough runway to deliver results.
Is Poor Design Costing You Leads?
Too many SEO pages look like they were written for robots, not humans — messy layouts, keyword stuffing and zero design. We build SEO pages that look good, read well and still rank strongly. You can have search performance without compromising your brand.
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Interested in Local SEO Services?
Our local SEO services are in high demand, so we only take on a limited number of clients each month. This ensures every brand we work with gets the focus and results it needs to grow.
Here’s what you should expect to happen:
Book A Local SEO Discovery Call
A 30 minute online deep dive in your company's past SEO efforts, your SEO competitors and SEO goals.
Receive A Local SEO Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines & ads, including investment amount and timeline to results.
Hire Your Last Local SEO Agency
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30-60 days.
START GROWING
Work With Us
An Entire Local SEO, Content & Design Team — From
$750 / Month
Highly targeted Local SEO campaigns
Top rankings in Google's "Maps Pack"
Top rankings in Google's organic listings
On-Brand content creation for website
Website fixes & publishing support
Custom design images per page
ROI tracking and reporting
“I've worked with Mustard for nearly 4 years now. We've ranked for super profitable terms like "hotdesking singapore". They’re an extremely insightful team whom we regularly recommend to my friends. Thank you guys!”
Ken Tan
Founder, Open Fields
Founder, Open Fields
Stop wasting time on Guess-SEO & shortcuts.
Most Local SEO services are outdated and oversimplified. We know exactly what you need to get real results.
In Singapore, everyone claims they ‘do Local SEO,’ but most agencies stop at changing your GBP title, adding a few citations, and moving on. That’s not Local SEO. That’s 2015 SEO.
To dominate the Maps Pack in 2026, you need real local signals — review velocity, geogrid visibility, hyperlocal content, ongoing GBP optimisation, and defence against competitor spam / negative reviews.
That’s why at Mustard, you get a dedicated Local SEO strategist, review management, localised content, geogrid map tracking, and ongoing optimisation across every surface where Singaporeans search.
This is how you win consistent, high-intent leads — not with outdated hacks.”
Justin Quek
— Director, MUSTARD
Related Local SEO FAQ
SEO can feel like a black box—but it doesn’t have to be. Below, we answer the most critical questions brands ask as they look to scale visibility, outpace competitors, and build long-term digital momentum.
What makes MUSTARD different from other Local SEO agencies in Singapore?
Most agencies in Singapore are generalists. We're experts in Local SEO and have dedicated Local SEO strategists.
Specialised in Service-based Businesses
At MUSTARD, we focus exclusively on service-based businesses. Unlike SEO agencies in Singapore that spread their resources across various digital marketing services & industries, we have experience and historical data on what works specifically for the service industry in Singapore.
Strong Focus on Content & Design Quality
At MUSTARD, every Local SEO team has a senior writer and designer. Unlike other agencies, this is NOT an add-on fee. We know what ugly SEO can do to a brand. For us, SEO should look great and rank equally as well.
How does Local SEO differ from Traditional SEO?
Traditional SEO focuses on ranking your website in organic results nationwide or across broad topics.
E.g. tuition centre singapore, H2 math tuition
Local SEO is laser-focused on getting your firm to the top of the local search results (maps, reviews, local organic listings) in your service area. For service firms, this is where the majority of qualified leads come from.
E.g. yishun tuition centre, bishan tuition centre
In a competitive landscape like Singapore, local SEO is no longer optional—it’s essential for any service-based business that wants to attract nearby customers and drive real business growth. By investing in professional local SEO services, you ensure your business appears at the top of local search results, stands out on Google Maps, and earns the trust of your target audience.
Partnering with a specialised SEO agency like Mustard gives you access to targeted local SEO strategies, expert content marketing, and ongoing optimization that delivers measurable results. Don’t let your competitors take the lead—take control of your online visibility and start generating more high-intent leads for your business.
Ready to see what local SEO can do for your brand? Book your free SEO consultation today and discover how we can help you achieve your business goals with data-driven SEO strategies tailored for Singapore’s local market.
How long does it take to see Local SEO results?
SEO is a Long-Term Investment
SEO is not an overnight solution. Most companies see measurable improvements within 60–90 days, with significant case growth in 6–12 months. Because Local SEO builds authority and visibility over time, the results compound — meaning leads continue to grow even without increasing your budget.
The exact timeline depends on factors like your industry’s competitiveness, your website’s current condition, and the keywords being targeted.
Consistency Builds a Relationship with Google
Achieving tangible growth requires consistent effort. Think of SEO as building a relationship with Google—one that takes time and trust. Short-term efforts, such as pausing SEO after 3 months, often disrupt this relationship, preventing your website from gaining the long-term rewards of high rankings.
That is why our SEO campaigns are designed for a minimum of 6 months, ensuring the sustained effort needed to establish trust with Google and unlock impactful results.
How involved will I need to be?
Very little — we handle everything for you.
We’ll need some input at the start (like access to profiles and feedback on your services), but after that, we manage the heavy lifting while keeping you updated with clear reports and progress calls.
How much do your Local SEO services cost?
Our Local SEO campaigns start at $750 and are mainly dependent on two main factors.
- Number of Locations/Storefronts
- Level of Competition
If you are unsure whether MUSTARD is the right Local SEO company for you, talk to one of our Local SEO consultants for a no-obligation consultation.