A MESSAGE FROM OUR CO-FOUNDER
SEM Agency in Singapore (Upvoted 2025)
Get Highly Qualified Clients From Google & Bing
Get your business to the top of Google and Bing with PPC ads that capture exclusive, high-intent leads. Pay only when potential clients engage.
We've worked with leading brands in Singapore:
“Mustard delivered results faster than we expected. They knew exactly what budget and strategy we needed to build momentum, and the improvement in lead quality was immediate.”
Jillian Goh
Marketing Lead, Rocket Academy
Marketing Lead, Rocket Academy
You've Probably Tried SEM Before, And It Didn't Work. Here's Why...
When it comes to getting qualified leads for your service, there’s nothing more powerful than search engine marketing. Google Ads appear on the top above organic results & map listings and are "high intent” traffic, because people are in-market right now searching for what you offer.
The problem is, too many firms are still running outdated Google Ads campaigns: bidding blindly on expensive keywords, targeting too broadly, and trusting Google’s “smart” settings. The result? Sky-high costs, wasted clicks, and very few signed cases.
Our PPC management approach flips that script by focusing on efficiency and outcomes:
Appear for highly profitable terms that actually bring in leads, not long-tailed keywords with no search volume.
Avoid wasting budget on irrelevant clicks with precision targeting and negative keyword fencing.
Lower cost per case by optimising ad copy, landing pages, and bidding strategy
Target the exact neighbourhoods and client types that matter to your business
Reach high-intent prospects who are actively searching for your service
Transparent reporting shows exactly where your money goes and what cases it produces
If You Work With Us, You Will Grow
Most agencies waste your budget by managing PPC campaigns the old way—bidding on a handful of keywords and ignoring the bigger picture. We build modern, data-driven strategies that attack every opportunity across the search results, ensuring your law firm gets qualified leads at the lowest cost per case
“Mustard took us from zero online presence to literally thousands of leads. They didn’t just run campaigns — they built the entire SEO process. Game-changing.”
Jason Yang
Founder, Mobile Life
Founder, Mobile Life
PPC ADS MANAGEMENT PROCESS
Here's How We'll Get You Results
We make PPC ads simple. A completely done-for-you service, our team handles every aspect of your firm’s PPC campaigns. You set the growth goals—we’ll build and manage campaigns that deliver the right cases at the right cost.
SEM Audit & Setup
Before any campaigns go live, we start with a complete audit and setup phase. This ensures your account, tracking, and technical foundations are correctly configured, so you never waste budget or run blind.
Foundational Audit & Troubleshooting
Before optimising or launching any campaigns, we conduct a deep structural audit to uncover issues like poor campaign segmentation, irrelevant targeting, weak ad relevance, and budget inefficiencies. This ensures your account is clean, efficient, and ready to scale profitably.
Setup Analytics & 360° Tracking
If you’re new to analytics, don’t worry — we handle everything. From GA4 and conversion tracking to call tracking and attribution, we ensure your data is accurate and actionable from day one.
SEM Strategy
With clean foundations in place, we develop a clear strategy grounded in keyword intent, competitive insights, and targeting logic. This ensures your campaigns are built to capture real demand with maximum efficiency.
Unlimited Keyword Research & Intent Mapping
We identify high-intent, high-value keywords through manual research and competitor analysis. This gives us a clear view of what your customers search for and where the strongest opportunities lie.
Advanced Targeting Strategy
We refine your targeting by service type, geography, device, audience segment, and negative keywords. This ensures your ads reach the right people while eliminating wasted impressions and irrelevant clicks.
Campaign Architecture Planning
We define how your campaigns should be structured — including segmentation, ad group themes, match type strategy, and quality score best practices. This blueprint drives efficiency and relevance at scale.
Conversion Assets
This is where MUSTARD really stands out. While most agencies rely on a single PPC strategist / media buyer, every Mustard account gets a dedicated Senior Designer & Web Dev for Landing Page builds.
Copywriting That Converts
We craft persuasive, intent-aligned ad copy and landing page messaging that speaks to user needs and motivates immediate action.
Funnel & Landing Page Design
Generic pages don’t convert. We build bespoke, high-converting landing pages tailored to your services with strong CTAs, proof elements, and mobile-first design.
Campaign Execution & Optimisation
Set it and forget it doesn’t work in PPC. With strategy and assets in place, we launch and manage your campaigns — ensuring your budget is allocated properly and your ads stay competitive.
Bid & Budget Management
Whether you’re paying too much or not appearing enough, we manage bidding strategies and daily budgets to maximise visibility without overspending.
Ongoing Optimisation
PPC performance improves through consistent experimentation. We run ongoing tests to lower costs and increase conversions.
A/B Multivariate Testing
We test headlines, ad variations, landing page layouts, CTAs, and audience segments — refining campaigns based on real performance data.
PPC Reporting & Communication
We provide full transparency into your performance so you always understand your ROI.
More Than a Monthly Report
We don’t send you a templated report and call it a day. Each month, we get on a full live online presentation and walk you through everything that happened, what we learned, and what we are doing next.
Dedicated WhatsApp Group
We stay in touch with you through a dedicated WhatsApp channel so you can reach us quickly whenever you need support. You get fast replies, clear updates, and real-time communication without waiting for scheduled calls.
Low Account to Client Success Ratio
You work directly with a dedicated Client Success specialist who knows your business inside out. We give you one consistent point of contact who manages the project & team, keeps everything aligned, and makes sure you always know what is happening next.
OUR IDEAL CLIENTS
What makes a great agency-client relationship?
After partnering with many local brands, we've found that the most successful agency-client relationships boil down to four key elements. In our experience, when these elements are present the relationship feels less like hiring an agency and more like adding specialised talent to your team. And that’s exactly the partnership we aim to build with every client that we work with.
Radical Transparency
You own your all data. We show you the real numbers — what’s working, what’s not, and why. You’ll never have to guess where your budget went or rely on jargon-filled reports.
Dedicated POC
To deliver strong results, we need one dedicated point of contact who can respond, approve, and collaborate with us consistently. When communication flows, performance follows.
Clear, Meaningful KPIs
We agree on measurable goals that matter to your bottom line before launching anything. Both sides know exactly what success looks like and how we’re tracking towards it.
Budget Clarity
Every market has a minimum cost to compete, and we’ll tell you exactly what that looks like. With clear budget expectations, your campaigns have enough runway to deliver results.
💁🏻♀️ Sure, you have choices
Here's why our wins.
Industry Expertise
Team Composition
Content Output
Communication
Secret Sauce?
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Service Business Experts
SEO, Content, Writer Designer. Web Dev
High Quality SEO Content & Design
Fast Replies, Dedicated WhatsApp Group
5 years of data on Service Brands
In-House Team
No outside insights
Cross department priorities
Spread too thin
Internal delays
No market benchmarks
Freelancers
Generic skills
Single focus
Limited Capacity
You manage them
Guesswork-based
Other Agencies
Just another client
SEO & Writer
Lacks Focus on Content & Design Quality
High Client To Account Manager Ratio
One-size-fits-all & work for your competitors
The Leading Choice For Service Based Businesses
We have deep industry knowledge, proven formats, and strategist designed specifically for services in Singapore.
We're probably the most copied website in the tuition industry in Singapore. We helped Zenith dominate almost every possible keyword in the industry from Secondary 1 up to JC 2 for highly profitable terms that actually make money.
> 3,500 Monthly Clicks for Non Brand Keywords
> 1,000 Monthly Conversions
Generated additional $80K in monthly revenue over 24 months for coding bootcamp startup by outranking incumbents like General Assembly and Le Wagon for extremely profitable keywords like "coding bootcamp".
+$80K monthly revenue
~ 45 MQLs monthly
Is Your Website Design Losing You Leads?
Your website may be losing leads without you realising it, not because your ads are bad but because your website design is. Most agencies optimise campaigns but neglect the quality of the pages people land on. When the layout is confusing, the messaging is weak and the calls to action do not guide users, even high quality traffic will not convert. We fix design issues that most agencies overlook so your site becomes an asset that drives enquiries rather than a roadblock.
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Ready For More Leads?
Most agencies fail to deliver results because they don't know how to navigate the competitive landscape of service-based businesses. We do. We've helped hundreds of SMEs & startups in competitive markets win market share and get more clients.
Here’s what you should expect to happen:
Schedule An SEM Discovery Call
A 30 minute online deep dive in your company's past SEM efforts, your SEM competitors and SEM goals.
Receive An SEM Media Plan
A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.
Hire Your Last SEM Agency
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30-60 days.
START GROWING
Work With Us
An Entire SEM Team — From
$1,250 / Month
Highly targeted SEM campaigns
On-Brand Landing Page Designs
Monthly Ad Spend Advisory
No Minimum Contracts
ROI tracking and reporting
“I've worked with Mustard for nearly 4 years now. We've ranked for super profitable terms like "hotdesking singapore". They’re an extremely insightful team whom we regularly recommend to my friends. Thank you guys!”
Ken Tan
Founder, Open Fields
Founder, Open Fields
Stop wasting time on Guess-SEM & shortcuts.
70% of SEM is busy work & distraction. Around 30% of the work drives all the impact.
Most SEM agencies are not fit to work with service-based businesses. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with service-businesses for almost a decade, and I know what moves the needle and what you care about.
Not long tailed keywords, not blog traffic, not colourful charts and not even keyword rankings. You want net new customers and sign ups. Our entire SEM process is built with that goal in mind, which is why we’re so damn effective at what we do.
From the way we operate to the way we structure our SEM contracts, we’re not here to bill you for busy work, we’re here to help you land net new clients.
Justin Quek
— Director, MUSTARD
Related SEM FAQ
SEM can feel like a black box—but it doesn’t have to be. Below, we answer the most critical questions brands ask as they look to scale visibility, outpace competitors, and build long-term digital momentum.
What makes MUSTARD different from other SEO agencies in Singapore?
Specialised in Service-based Businesses
At MUSTARD, we focus exclusively on service-based businesses. Unlike SEM agencies in Singapore that spread their resources across various digital marketing services & industries, we have experience and historical data on what works specifically for the service industry in Singapore.
Strong Focus on Content & Design Quality
At MUSTARD, every SEM team has a senior PPC strategist and designer. Unlike other agencies, this is NOT an add-on fee. We know what ugly landing page designs can do to a brand. For us, SEM should look great and convert equally as well.
Only One Company Per Industry Niche
Unlike many agencies in Singapore, we only work with one company per industry niche per location.
This avoids conflicts of interest, and ensures our clients don't compete against each other and receive our full attention in their market.
Do I have to sign a long-term contract?
No. Our PPC management is month-to-month. You’ll never be locked in, and you’ll always know exactly what you’re paying for.
Do I need a landing page for PPC Ads?
Yes. Sending traffic to your homepage usually wastes clicks.
We design custom landing pages that are focused on one goal: converting visitors into leads for your business.
How fast will I see results from PPC Ads?
Most firms begin generating leads within the first week of launching campaigns. Since PPC puts you at the top of Google instantly, results come much faster than with SEO.
With smart targeting, optimised landing pages, and efficient bidding, smaller SMEs can compete directly against larger firms in Singapore —often at a lower cost per lead.
How do you prevent wasted spend on irrelevant clicks?
From auditing countless accounts and working with clients who have switched over from other agencies, we’ve seen the same issue again and again: messy structures that waste budget.
We take the time to build tightly themed, individual ad groups instead of lumping everything together.
Combined with advanced targeting, negative keyword fencing and continuous A/B testing, this ensures your budget goes to qualified leads rather than wasted clicks.
Which services work best with PPC Ads?
PPC Ads work exceptionally well for almost every service category in Singapore, from education to home services and beyond. We tailor your campaigns so you only appear in front of the customers you want most.
What's the difference between PPC and SEO?
SEO builds long-term visibility in organic search, but it can take months to see results.
PPC ads deliver instant visibility at the top of Google and start generating leads right away. The most successful firms use both together for short- and long-term growth.